Day 3 Hw Essay

Emerging Markets Spring 2013 Sarath Nonis CASE 3-2 Hong Kong Disneyland 1. What led to the eventual woes see by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its grocery situation? Cultural Adaptation The Chinese did not easily tie with the characters in the park because they were unfamiliar with the product they enjoy focusing on what they can buy, eat, and bring home, and taking pictures and bringing them back home preferably than the experience of being in the place itself.Chinese Tourist air Going to Hong Kong means a shopping experience, so they choose the cheaper one, which is ocean Park also, the Chinese people put a premium on education, where Ocean Park provides the educational slant. Relationship with Travel Agents The Hong Kong Disneyland did not circumspection too much attention to building a relation- ship with the drop dead agents while Chinese tourists depend a lot on travel agents.Thus, the best way for Hong Kong Disneyland is to determining differences in the Chinese culture and adopting it to recognise Chinese tourist behavior in depth, then to handle the pressures of topical anaesthetic demand in terms of the need of Chinese shoppers and tourists try to remuneration more attention to building a relationship with the travel agents. 2. To what achievement could Hong Kong Disneyland adapt its product to Chinese consumers without diluting its propose? Put more educational materials about its image. Taking photos with Donald Duck at the Hong Kong Disneyland.Providing goods which are connected its image for tourist to buy as gifts to bring home. 3. How should Hong Kong Disneyland address competition? flourish the theme of the Hong Kong Disneyland it should consider the culture and behaviors of Chinese. For example, connect the park theme with childrens education. Cut the price to make people think it is worth to pay. It should witness that travel agents are the most important sales chan nel in the mainland China. It is very popular in mainland China to provide a gathering discount.