International Marketing Essay -- essays research papers

IntroductionIn this assignment, I am going to spring a harvest-festival, examine all the environmental aspects surrounding it and relate them to the little and macro environments. I give then take hold out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company.My productI have chosen to manufacture a product for which there seems to be a market, or at least, there is no similar existing product. It is a conventional swivel change stateline, but with an additional feature. It allow for have the superpower to persist in clothes dry when it starts to rain. This is achieved by the water sensors, which argon integrated into the design. They then explode an umbrella like cover that shields the clothes from the rain.Marketing Environmental digestThe marketing environment consists of a Microenvironment and a Macroenvironment. The microenvironment deals with internal factors, which could affect the company s ability to service its market, such as competitors, suppliers, distributors and consumers. The macroenvironment are those factors, which are outside the accountant of the company. They include social, cultural, political, economic and technological changes. They vary constantly, often with no foreshadowability. Primarily, it is these changes that jackpot cause the most significant threats and opportunities to a businessThe Micro- Environment challenger The No Worries clothesline is an original product, which people will inevitably copy over time, fashioning competition something to worry about in the next 5 years. Competitors will cause a major threat to business. They can compete with prices making it more attractive to the client to rat at their outlet. They can make their version of the product more attractive, i.e., more features. From research carried out from previous(prenominal) assignments, I have discovered that consumers want quality value for silver and will buil d a strong loyalty to those who provide it.CustomersI understand my company will have to be customer focused, as we are a marketing orientated company. I will contend to make a clear decision about the type of customer that I wish to target with my campaign. I will need to carry out some field research into what my market requires or likes and how I can meet those requirements or wants. Mainly though, I can predict that my target market will be middle aged women, poss... ... shop when they are bored or depressed and they buy luxury items. This is why companies so broadly target them. I will advertise where they are most likely to see it, outside supermarkets, shopping centres and mostly places where it will be on sale. I am aiming primarily to raise national awareness of my product I believe that I should use cleverness pricing to start with. This would entice potential customers to purchase my product, and once they take a shit it is a durable and reliable piece of manufacturi ng, they will return, and I will gain customer loyalty. I recommend that the Flow method of drudgery should be used. This will be fast and cost effective, ensuring maximum turnout at minimum cost. I shall base my promotion strategies within the UK because of seasonal worker factors, such as rain. I also recommend strongly that my product be redesigned every year to keep up with technology and to keep consumer interest alive. It gives old customers a reason to buy a tender clothesline and new ones a reason to start buying our clotheslines. I shall sense of smell into a patent for my product. If this were considered to be a good idea, it would eliminate a lot of the threats to my originality.