'Fast food restaurant Essay\r'

'In 1921, afterwards World War 1, vehicles became more(prenominal) popular and more affordable for the middle class; therefore, drive-in eating places were introduced. Founded by Billy Ingram and Walter Anderson, the the Statesn Company White Castle, is chiefly credited with opening the second disruptive regimen outlet and prime(prenominal) burger concatenation. Walter Anderson had built the first drive-in restaurant in Wichita in 1916, introducing a impression cost and superior speed hamburger restaurant. White Castle was tremendously successful from the start and produced numerous competitors. Then, franchising was introduced by A& antiophthalmic factor;W Root Beer, which franchised its distinctive syrup.\r\nHoward bathson’s first franchised the restaurant concept in the mid-1930s, form each(prenominal)y standardizing f bes, signage and advertising. More over, in 2006, the global ready nourishment market grew by 4. 8% and reached a value of 102. 4 billion dol lars. Shockingly, in India alone, the quick viands fabrication was growing by 41% a year. Today, the United States has the main straightaway intellectual nourishment intentness in the world, having roughly 2 million U. S. workers employed in the argonas of regimen forwardness and nourishment servicing. Leader in the Fast victuals Industry: A&W, McDonalds, Subway…? The fast- intellectual nourishment industry or quick process restaurants argon thriving.\r\nThe feed industry is let by fast intellectual nourishment restaurants which are responsible for 72. 8% of the whole aliment industry revenues. In impudentton America, McDonald’s is followed by Subway, Burger King, Wendy’s, Starbucks, taco bell shape, Dunkin’ Donuts, pizza Hut, KFC. all told in particular proposition order to the amount of money of gross sales in North America in 2010. McDonald’s is the industry leader, with revenues that are 3 times to the next on the list . They are very much concentrated on low prices and getting the customer as quick as possible out the door, which appeals a stool to families that involve a cheap, fun and safe place to eat.\r\nIn today’s modern guild, time is a very essential and limited factor; society is very preoccupied with every topic else going on, their eating habits call on irrelevant. This is where fast regimen restaurants much(prenominal) as McDonalds, stir a great success preparing their nutrition for thought in record time, making more time for separate and more important tasks. Fast feed Trends over the last decade there has been increased stress on the quality of food served in fast food restaurants. â€Å"New” fast food versus octogenarian fast food, which essentially means that throughout the preceding(a) years, many fast food businesses started to develop.\r\nAnd two â€Å"leagues” of fast food restaurants encounter emerged. â€Å"Old” fast foods and â €Å"new” fast foods, the old fast foods consist of companies equal McDonald’s and smaller companies manage Burger King and Yum! Brands ( wetback Bell, KFC, Arby’s and Wendy’s). â€Å"New” fast foots are â€Å"Chipotle Mexican wirework”, â€Å"Panera Bread”, â€Å"Five Guys” and Oqdoba all owned by â€Å"Jack in the box” which is a element of the old fast food league. Both leagues set about very standardised attri notwithstandinges. They twain serve low-budget food in a casual affaire while keeping a fast tempo.\r\n unless(prenominal) the players in the â€Å"new” league have introduced higher(prenominal)-quality menu items, making the consumer’s experience more connatural to a traditional restaurant dining nervelessly at a table, rather than being in and out of the fast food restaurant with a greasy bag of food. Typically highly svelte and industrial in preparation, much of the food is high in f at and has been shown to increase body mess index and cause w eight-spot gain. Popular books such as Fast Food Nation and documentaries like â€Å"Super Size Me” have amplified public sentience of the negative health consequences of fast food.\r\nThese documentaries have had a huge impact on fast food restaurants who were indirectly obliged to respond to this trend if they treasured to keep most of their clientele. AMERICAN DIETARY TRENDS, BY DECADE | Historical Events| Food Trends of the Time| 1950â€1959| †M new(prenominal)s go to the home after the war effort †postwar baby boom †Construction of the national course system| †Packaged meals available †First TV dinner (Swanson), 1953 †Rise of hamburger chains on highways; Oscar Mayer â€Å"Wiener-Mobile”| 1960â€1969| †increment middle class with money to spend.\r\n†Growing social unrest over the Vietnam War in late 1960s| †Introduction of Julia Child’s Fre nch cooking †â€Å"Hippies” bring covering demand for unprocessed, made-from-scratch foods †Vegetarian trend starts| 1970â€1979| †End of Vietnam War †Watergate grease †Growing inflation †Major influx of Asians collectible to Immigration Act of 1965| †Continued demand for thorough and fresh: â€Å"California Cuisine” †Elaborate dinner parties with ethnic deal outes †Growing appetite for Asian culinary art| 1980â€1989| †Stock market plummet of 1987| †â€Å"Nouvelle Cuisine” is the thing du jourâ€diners leading to pay more to eat less †Return to constraint in late 1980s.\r\n†exploration of different tastes (e. g. , TexMex, Ethiopian, Southwestern)| 1990â€1999| †Introduction of the Internet puts foods at consumers fingertips| †Everything reduced-fat, low-fat, skim †Naturally healthy cuisines (Mediterranean) †New movement toward simplicity| Segments in Fast Food Industry When notice the fast food industry, it is obvious that restaurants separate in certain fat foods. In fact, fast food restaurants can be divided in eight categories: Asian food, burgers, sea food, pizza/pasta, sharpnesss, scandalmongering, Mexican food and preparees.\r\nThe different segments distinguishes the direct competitors such as McDonalds and Carl’s Jr. trying to trade in/ flip the amend burgers and the indirect competitors such as Quizno’s who specialize in get upes and Domino’s pizza pie who focuses on promoting their delicious pizza precisely if still tries to sell organizees. All fast food restaurants fiercely fence with each other to sell not unless their speciality but have the most sales in general. In 2010, as being the leader of the fast food industry, McDonald’s was and is still at the top of the burger category, with more than $32 billion in system wide sales.\r\nThe winners for the other categories were Taco Bell for the Mexican segment, KFC for the sniveller category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver’s winning the Seafood segment. The graph demonstrates the different segments of the fast food industry as well as the restaurants and their rankings. QSR 50 Rank| Company| Segment| 22| lesser panda Express| asian| 3| Burger King*2| burger| 23| Carl’s Jr. *| burger| 34| checkers/Rally’s| burger| 33| Culver’s| burger| 16| Dairy Queen*| burger| 30| Five Guys Burgers & Fries| burger| 19| Hardee’s*| burger|.\r\n45| In-N-Out Burger*| burger| 15| Jack in the Box| burger| 50| Krystal*| burger| 1| McDonald’s| burger| 10| Sonic| burger| 27| Steak N Shake*| burger| 4| Wendy’s*| burger| 25| Whataburger| burger| 40| White Castle*| burger| 31| Bojangles’| chicken| 41| Boston Market*| chicken| 11| Chick-fil-A| chicken| 26| Church’s Chicken| chicken| 38| El Pollo Loco| chicken| 9| KFC| chicken| 20| Popeyes*| ch icken| 28| Zaxby’s| chicken| 18| Chipotle| mexican| 36| Del Taco| mexican| 44| Qdoba| mexican| 6| Taco Bell| mexican| 39| CiCi’s Pizza*| pizza/pasta| 12| Domino’s Pizza*| pizza/pasta|.\r\n24| elflike Caesars*| pizza/pasta| 35| papa potato’s| pizza/pasta| 17| Papa John’s| pizza/pasta| 8| Pizza Hut| pizza/pasta| 43| Sbarro*| pizza/pasta| 14| Arby’s| sandwich| 48| Einstein Bros. Bagels*| sandwich| 42| Jason’s Deli| sandwich| 29| Jimmy John’s*| sandwich| 13| Panera Bread| sandwich| 21| Quiznos*| sandwich| 2| Subway*| sandwich| 47| Captain D’s| seafood| 32| Long John Silver’s*| seafood| 37| Baskin Robbins*| snack| 49| Cold Stone Creamery| snack| 7| Dunkin’ Donuts*| snack| 5| Starbucks*| snack| 46| Tim Hortons1| snack| Own A Fast Food Restaurant: a Bad or respectable Idea?\r\nIt is not a very near and viable industry for anyone to enter. The global economy shifts have been proven to highly affect certain fast food companies. Fast food companies were once conceit to be immune to recessions, because of their low prices and fast service because logically in a recession, consumers have to put off spending. Many consumers â€Å"traded down”, from casual restaurants to fast food restaurants because of the cheap BigMacs, Whoppers and $1 value meals. As a result, fast-food chains have weathered the recession better than their pricier competitors.\r\nIn 2009 sales at full-service restaurants in America fell by more than 6%, but inwardness sales remained about the same at fast-food chains. In some markets, such as Japan, France and Britain, total spending on fast food increased. Same-store sales in America at McDonald’s, the world’s largest fast-food company, did not decline throughout the downturn. Panera Bread, an American fast-food chain known for its fresh ingredients, performed well, too: its boss, Ron Shaich, claims this is because it passing plays higher-quality fo od at lower prices than restaurants. Money can be a big problem in terms of outset a business in the fast food industry.\r\nRising prices have also significantly alter many fast food franchises. With food and boozing inputs making up approximately 33% of costs, higher prices for livestock, corn, wheat and more have seriously shrunk margins over the past decade. In such a fiercely competitive space it is impossible to force a price increase on customers, so pull ahead margins are often south of 10%. The fresh economic recession did lower good prices, but the recession brought on its own complications, and now prices for commodity inputs are on the rise again. Direct and confirming Competitors.\r\nDirect competitors in the fast food industry are the companies that produces and sells an almost identical product which they offer for sale within the same market as those produced by one or more other companies. McDonalds and Burger King contend directly with each other, Wendyâ€℠¢s and A&W also make out directly because they have a very similar product and service. If a customer really wants a burger and fries, he or she will not go at the other end of town fair(a) to get to their favorite burger place, they will settle for a very similar product within a closer proximity.\r\nIndirect competitors in the fast food industry are the companies or services that are not similar to each other and that component part very different characteristics about their product or service. A good example of an indirect opposition in the fast food industry could be restaurants such as Swiss Chalet or a sandwich shop and a Panda Express, both are fast food restaurants but they compete indirectly with each other because one customer may want to eat an Asian dish but not wanting to eat a sandwich, this leading to the customer going as furthermost as it takes to go eat an Asian dish.\r\nAll in all, fast food is not only about a fast service or eating fattening food , it r equires a lot of knowledge and time to make these franchises work and make an ever growing profit. Over the past years and the years to come, McDonalds has and will obviously be the number one leader in the fast food industry because of their extraordinary service, delicious food and their 34,000 restaurants all over the world.\r\nHowever, as years go by, obesity is becoming a huge problem as thousands of kids and adults are attained of heart problems, therefore, decreasing the amount of clients who eat fast food yearly. Trends are changing and people are starting to eat a lot healthier realising how significant it is to take aid of their body. In the next century, will fast food restaurants become a thing of the past or will they find a way to gravel their clients number one’s solution when it comes to pickaxe up their stomach? Only time will tell…\r\n'