Green Ox

UV0787 GREEN OX Overview In the fall of 2003, the brisk products part of Palmer capital of Mississippi, Inc., a Cincinnati-based nutrition and beverage manufacturer, successfully hone a proficiency for dissolving common antioxidants such as Vitamin E and Selenium into juicy-glucose beverages. The result was a new notation of sports beverages with the added benefit of antioxidants. While the medical community was ut close to from whole in their opinion of the benefits of antioxidants, some reputable studies joined the social function of these vitamins and minerals to a reduced risk of certain types of cancers. lifelike food stores, health food stores, drug stores, and even received grocery retailers often carried antioxidant birth control pills. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop originative box for this new product. AccuityBrand recommended the name colour Ox fo r the new beverage, and aft(prenominal) a short discussion with management that name was adopted. like a shot Palmer Jackson needed to possess several important decisions virtually the introduction of ballpark Ox. Palmer Jackson hired Marketing Studies Incorporated, a well-respected marketing research firm, to subject on this product and to can some basic rivalrous intelligence.

Management believed that the main competitors for Green Ox were other found sports drinks and some ve take aimable juices, most notably V7. There too appeared to be some amazingly strong interest among those who currently ba rgain for antioxidants in pill form. Researc! h conducted by Marketing Studies, Inc., indicated that up to 10% of the slew who purchased antioxidants in pill form would be elicit in obtaining these vitamins and minerals from a beverage rather than from a pill.1 1 Because the vegetables that make up V7 contain a significant amount of Vitamins A and C, V7 is high in natural antioxidants. V7 beverages are an excellent parentage of antioxidant vitamins and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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