Introduction of easyjet

A successful example of a European no frills blood line hose is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is found on the low-cost, no-frills(prenominal) example of the US attack aircraft carrier Southwest. The concept of easyJet is based on the tenet that demands for short-haul air persuade is price elastic. That means, if prices for flights argon existence reduced, much people leave behind fly. Traditionally air trick concepts atomic number 18 based on the assumption that airline traffic grows in line with the rescue and that cutting prices will altogether lead to a belittle in revenues. With the introduction of the no-nonsense concept to the European merchandise, after on its deregulation in 1992, easyJet has proven this theory wrong and goes from capableness to strength by in truth increasing the size of the merchandise and more recently by taking away passengers from the major (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, capital of The Netherlands as base airports and is in operation(p) 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of £29 one way. Seats are being sold everyplace telephone reservation degree only.

In 1996 easyJet takes delivery of its offset wholly owned aircraft and goes mobile with first services to capital of The Netherlands from Luton. One year later easyJet launches its website, easyjet.com which will from 1998 onwards carcass an integral part of the mercantilism concept (and which provides for some 90% of the bookings today ). In magisterial 2002 easyJet expands its fleet and routes by getting British Airways low-cost infantryman Go. In October 2002 the airline signs a deal to purchase broad hundred Airbus, which will facilitate... If you emergency to get a good essay, society it on our website: Ordercustompaper.com

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