Public speaking Assignment Example | Topics and Well Written Essays - 1500 words

Public speaking - Assignment physical exertionThis paper analyzes the TV, online and ingrain advertising strategies of the trojan horse station using an argumentative approach divided into the categories of ethos, poignance and logos as aspects of persuasive advertising (John 2004, 107). Print advertising Print advertising refers to advertisings printed on approximately form of paper handled by the potential customer and includes offers posted in newspapers and sent via mail. A print advertisement can only be said to be a success when people probe it and act upon it as it aims to attract people to products as they are reading or probing with publications. People have a tendency to be receptive to new information and observation of matters of amour when looking through publications (Fujishin 2012, 102-105). This strategy of advertising was the first to be utilized by the Trojan brand on a pharmacist magazine that would then stock their drugstores with the product as it contin ued to solve popularity. In print advertising, the Aristotle principle of logos means the process of persuading the consumer by use of reasoning. Providing reasons is the foundation of any argumentation enabling the readers to draw a conclusion about the message being put across. boy refers to the internal clarity of the claim, perception of its reasons and the value of its supporting indication.The argument in logos is to provide the apparent reasons that the writer provides to support his claim (Armstrong 2010, 226).For example, the Trojan brand would be advocating for the practice of safe sex by the sexually active component of the population. The first approach to analyze the supporting reasons provided in an argument is by considering all the premises the source seems to provide. For example, unsafe sex could lead to unwanted pregnancies and sexually transmitted diseases (STI). This is a process of judgment in itself. The second step is to question which of the premises id entified as objects of agreement, the actor consider as given. Objects of value in this case are either facts or values of the author about the product that may not be parallel to the readers facts and assumed values.For example, Trojan is a trust brand to provide maximum protection against STIs and pregnancy. Basically, every print advertisement argument should arrive to certain objects of agreement shared between the author and audience.The use of inductive system of logic is whereby the advertisement designer provides the readers with several similar examples and allowing then to draw a general conclusion. Deductive logic on the other hand provides the readers with general propositions and then allowing the readers to draw a conclusion from a particular(prenominal) truth. The society has generally favored the use of inductive method of logical appeal following an already established truth as opposed to the deductive approach that allows for every individual to believe in thei r own opinion which may or may not be true. The influence of an operational print ad is distant from being extinct although there are more options available following technical advancements. It is clear that while conducting an inventory, the marketing team of the Trojan condom company have to be more creative so that their prints dont fall behind. Online advertising Online advertisement uses the World Wide weathervane and internet to promote marketing messages to attract customer.Since the strategy began in 1994, Trojan condoms revenue in the linked States increased significantly